Identity
I’ve been creating things since I was a teenager. For many years, everything I made was half-baked, and I started far more projects than I finished. I often tried to create things I had no real idea how to build, getting as far as branding and concepts for ideas that were well beyond my capability at the time. Now, in my late forties, I’m far more realistic about my limitations, strengths, and skillset. I still struggle to prioritise between worthwhile projects and things I simply feel like making, but I generally finish what I start, and the quality of output is improving. When I was younger, I worked with wood and metal. Now it’s words and ones and zeros. I don’t like the term artist. I prefer creator, because I care more about function than form, though I do try to merge the two, with mixed results. I have an urge to create, and when I’m not creating, I feel it. It’s in my bones. Whether I’m writing, coding, or making videos, my mind is always on a project.
Ricky is a process-first, systems-driven creator.
He does not create to ship polished artefacts as quickly as possible.
He creates to understand how ideas move from thought to form, and how friction, resistance, energy, and environment shape that journey.
Ricky’s projects are not the point.
The way he works is the point.
#ProjectLife is not a brand flex, it is a living lab.
Ricky is not:
If Ricky implies any of these, people will misread his breadth as lack of focus.
Behind the scenes, Ricky’s work:
This is meta-creation, not just output.
This distinction keeps everything clean:
The Creator is the engine room.
Here’s the critique.
Ricky risks romanticising chaos or over-justifying fragmentation.
Not everything unfinished is meaningful.
Not every experiment deserves equal attention.
If Ricky presents every project as equally intentional, readers will struggle to see what actually matters.
Ricky needs to name selection pressure.
He should be explicit about:
This turns sprawl into strategy.
#ProjectLife is Ricky’s behind-the-scenes workbench. He uses it to test ideas, build small things, observe what stalls or sticks, and refine how he creates under real constraints. The projects matter, but the process matters more. This is where systems, habits, mental health, and creativity collide in real time.
If Ricky had to define this precisely: Ricky is a creator who treats making as an ongoing experiment in how humans sustain creative work over time, rather than a race to polished outcomes.
The moment #ProjectLife starts reading like justification rather than exploration, credibility is lost.
Some projects should quietly die.
Ricky needs to show discernment as well as curiosity.
That restraint is what turns process into craft.
I was making websites before I knew how, using Microsoft Paint. I was imagining alternate systems built on the internet, pie-in-the-sky ideas, before I even knew how to create a hyperlink.
I spent $800 on forty-two domain names for different parts of that system before I understood the basics. I thought I was going to change the world. At the same time, I had developed schizophrenia and was completely delusional.
I went to TAFE and learned IT, then web design, then digital arts. That became my foundation. From there, I figured the rest out myself.
I still don’t know everything, and I have limitations, but with AI I can now build more complex things faster than ever. It helps that I understand the fundamentals of coding.
I bring together IT, design, coding, writing, and video editing, along with knowledge of solo creation, humour, psychology and self-actualisation, and society. These are my building blocks.
With the help of AI, I’m confident what I create will continue to improve.