Goals:
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Help the audience see the forces shaping a choice, so they can think more clearly and act with less confusion.
- Who does this help today.
- What would reduce friction for someone this week.
- Make the idea useful before trying to make it memorable.
Remember:
- At least one sentence should feel specific enough to matter.
- If nothing in the piece creates tension, the idea may still be too vague.
- Every word, scene, and example should earn its place.
- Simple language makes complex ideas easier to test, share, and improve.
2. Point (one sentence):
- Ask: "What is the point?"
- Not facts, not vibes, the point.
- Reframe it as: "What is necessary, what is real, and what is noise?"
- Meaning, cut fluff, name the core problem.
- Output: one sentence that explains what this is really about.
3. Viewer change (intent):
- Perspective pressure test
- Put yourself in the shoes of the main players (audience, the person you critique, the person affected, the sceptic).
- You are checking motives and counter-arguments, not storytelling.
- Output: the strongest objection you cannot ignore.
- State, in one sentence, the change you want in the viewer.
- If you cannot, you are not ready to script.
- Output: one intent sentence (behaviour or belief change).
7. Overlooked angle
- Listen for what others do not hear.
- Translation: find the overlooked angle created by your pressure test, not a hot take.
- Output: one "most people miss this" line.