Goals:
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I help people see the hidden forces shaping their choices, so they can think more clearly and live with less confusion and self-attack.
- Who does this help today.
- What would reduce friction for someone this week.
- You must become boring-useful before you can become broadly meaningful.
Remember:
- At least one sentence per video must feel slightly risky to say out loud.
- If nothing in the video makes you tense, it is too safe.
- Every word, every scene, every activity must count for more.
- Simplicity can solve most of the problems, personal as well as the world problems.
2. Point (one sentence):
- Ask: “What is the point?”
- Not facts, not vibes, the point.
- Reframe as: “Simplify the problem of life, distinguish the necessary and the real.”
- Meaning, cut fluff, name the core problem.
- Output: one sentence that explains what this is really about.
3. Viewer change (intent):
- Perspective pressure test
- Put yourself in the shoes of the main players (audience, the person you critique, the person affected, the sceptic).
- You are checking motives and counter-arguments, not storytelling.
- Output: the strongest objection you can’t ignore.
- State, in one sentence, the change you want in the viewer.
- If you cannot, you are not ready to script.
- Output: one intent sentence (behaviour or belief change).
7. Overlooked angle
- Listen for what others do not hear.
- Translation: find the overlooked angle created by your pressure test, not a hot take.
- Output: one “most people miss this” line.