"Dear Smith's Chips, I have a few marketing and development ideas for your range of potato crisps, as I think they say in England, or maybe America, Anywho. The first idea is more of a gripe. A lot of families and people who work, and have kids at school, buy family packs of crisps for their little lunch, where you have twenty or so little packets of chips of four or five varieties. The problem I have is you package the good flavours with boring flavours like 'Plain', or what I like to call 'Christian' crisps. What ends up happening is that the good flavours get eaten up and the crappy flavours build up in the pantry until you have to have a cleanout and decide to give them to your opportunistic neighbour that would take a half-eaten can of tuna if it was offered for free. I propose only adding good flavours to family packs and stop ripping us off. The second idea comes from the way I like to eat my crisps, I like to crush them up before opening the packet, then pour them down my throat hole. I think if you marketed a line of crushed-up crisps called: Crumbles. Utilising the normal crisp packet design but making it longer and thinner, so you can easily pour them down your throat hole without making a mess. I think there is definitely a market for this concept, and am happy to give the idea away to you or any other chip-producing company, on the proviso that you only provide chip crumbles in good flavours and not filler flavours to pad out your bottom line. Thank you for your time. Kind regards and say hello to the Gobbledock for me. ;) Bushman Browne P.S. Chicken flavour was a go-to in the eighties. Most people have moved on to more sophisticated flavours. I would also class chicken as a 'filler' variety." #funny #openletter #works Published 11-2-2026 Written on https://freewriter.app